LEADERSHIP

 

Marta Masferrer

Marta brings to Sofrito her unique “sabor” and finesse, leading and inspiring creative teams to develop content that engages, inspires and, most importantly, activates the viewer. An international award-winning filmmaker with over 20 years of experience in producing multi- platform content creation, Marta has produced original broadcast and digital content for clients such as MTV, Nick Jr., Nickelodeon, PBS, SONY Entertainment, ANIMAX, NBC, NYC TV, and MoveOn.org.

As a Cuban-American, Marta combines her professional expertise with her love for working with Latino, women and youth communities at Nickelodeon, where she directed and edited numerous educational interstitials for Nick Jr.’s Hispanic Heritage Month, Go Diego, Go! and Nickelodeon’s Black History Month, culminating in a Beacon Award nomination. From PBS documentaries such as Las Marthas to launching En La Escena (On the Scene), a bilingual, online variety show on Latino culture, lifestyle, and entertainment, Marta knows intimately the acculturated Latino experience in the U.S. and how to market to this specific demographic.

Upon moving to Austin, Texas, Marta infused her passion for visual storytelling within the marketing and digital landscape leading teams of account managers, strategists and designers within both traditional and digital marketing campaigns for local and international companies such as Greystar, NeighborWorks, Majesco, Austin Orthodontic Arts, Frog Design, Vitalogy SkinCare, Mighty Brace, Signor, Corridor Title, CGI, Univar, Insurance Network of Texas, Cuvée Coffee, and 290 Grind, garnering numerous Davey Awards in advertising.

An alumnus of Carnegie Mellon (B.A.) and Columbia University (M.F.A.) where she received a prestigious Dean’s Fellowship, Marta also received a professional certification in Agile and Integrated Project Management from St. Edward’s University. She has been the recipient of the following honors: UCLA Professional Screenwriters program, AIVF Screenwriting Fellow, IFP New York Project Involve Honoree and a Berlinale Talent Campus alumnus.

Marta is a member of Women Communicators of Austin (formerly AWC), National Association of Latino Independent Producers (NALIP), Berlinale Talent Campus, Freelance Austin, Austin Ad Federation, Small Business Development Center (SBDC).



Lindsay Tucker

Lindsay brings to Sofrito over 15 years of experience in the advertising, design and branding industries. She guides the team with her ability to translate business strategy into exceptional visual communication and excels in distilling complex information, developing smart concepts and bringing them to life. An energetic idea-generator, Lindsay loves to brainstorm with clients, and she’s known to ask probing questions that lead projects down inspiring paths.

Lindsay began her career as a product designer for a division of Seiko Instruments, designing Perry Ellis and Penguin watches. She eventually moved her focus to the mass market side, where she began designing for Barbie and Disney. While working for Disney, Lindsay developed the marketing initiative to resurrect “all-time favorite” Disney watches.

As she led the research and marketing for the project, Lindsay realized that designing marketing and advertising materials—instead of watches—was her true passion. Since that time, Lindsay has served as a contractor and art director for agencies including Sicola Martin and 97 Degrees West.

An alumnus of Texas Tech University (B.F.A.), Lindsay studied communication design with a minor in photography. She is the recipient of the highly coveted Print Regional Design Annual Award and her artwork has been featured by the AIGA Texas Show.

Lindsay is a member of AIGA, the professional association for design.


MARY KIRSCH

Mary puts her years of finance and tax expertise to work managing the business and administration side of Sofrito. Having cut her finance chops in auditing and taxation at the public accounting firms of KPMG (formerly Peat Marwick Mitchell) in Seattle followed by Arthur Anderson in Hong Kong, she served 15 years in senior financial management positions for software developers Systems Modeling Corporation and Simio LLC.

An alumnus of Whitman College (B.A.) and Dartmouth College (M.B.A.), Mary is a member of PICPA (Pennsylvania Institute for CPAs) and serves on the Board of Directors of Heritage Valley Health System in Pennsylvania.