LEADERSHIP

 

Marta Masferrer

 

Marta Masferrer is a Cuban-American, award-winning filmmaker with over 20 years of experience in commercials and documentary filmmaking with a specialization in lifestyle directing in the real estate, tech and retail industries. Highly influenced by The French New Wave style of cinematic storytelling, she brings a Cinéma Vérité style of directing to her commercial work, helping companies and non-profits alike reveal their brand’s true essence.

Over the course of her career, Marta has partnered with production companies, public relation firms, advertising companies and networks alike to create multi-platform, digital content. She is an alumnus of Carnegie Mellon (BFA) and Columbia University (MFA) where she received the prestigious Dean’s Fellowship.


Lindsay Tucker

Lindsay brings to Sofrito over 15 years of experience in the advertising, design and branding industries. She guides the team with her ability to translate business strategy into exceptional visual communication and excels in distilling complex information, developing smart concepts and bringing them to life. An energetic idea-generator, Lindsay loves to brainstorm with clients, and she’s known to ask probing questions that lead projects down inspiring paths.

Lindsay began her career as a product designer for a division of Seiko Instruments, designing Perry Ellis and Penguin watches. She eventually moved her focus to the mass market side, where she began designing for Barbie and Disney. While working for Disney, Lindsay developed the marketing initiative to resurrect “all-time favorite” Disney watches.

As she led the research and marketing for the project, Lindsay realized that designing marketing and advertising materials—instead of watches—was her true passion. Since that time, Lindsay has served as a contractor and art director for agencies including Sicola Martin and 97 Degrees West.

An alumnus of Texas Tech University (B.F.A.), Lindsay studied communication design with a minor in photography. She is the recipient of the highly coveted Print Regional Design Annual Award and her artwork has been featured by the AIGA Texas Show.

Lindsay is a member of AIGA, the professional association for design.


MARY KIRSCH

Mary puts her years of finance and tax expertise to work managing the business and administration side of Sofrito. Having cut her finance chops in auditing and taxation at the public accounting firms of KPMG (formerly Peat Marwick Mitchell) in Seattle followed by Arthur Anderson in Hong Kong, she served 15 years in senior financial management positions for software developers Systems Modeling Corporation and Simio LLC.

An alumnus of Whitman College (B.A.) and Dartmouth College (M.B.A.), Mary is a member of PICPA (Pennsylvania Institute for CPAs) and serves on the Board of Directors of Heritage Valley Health System in Pennsylvania.