ABOUT US
Here at Sofrito, we specialize in the Latino, women, and youth markets. Why? That’s where our experience rests, and that’s likely where your efforts have fallen short. Nielson recently confirmed that U.S. Latinos, for instance, are fundamental to business success and not just a “passing niche on the sidelines.” But here’s the challenge: Latinos don’t follow the same purchasing patterns as the total market.* What’s a brand to do? Use Sofrito as your creative base.
We collaborate as your design and in-house production company to help conceptualize, create and deliver your project. Why follow the crowd? Start seeing your marketing challenges as opportunities to innovate. We can help.
*As described in Nielsen’s 2012 State of the Hispanic Consumer report
Your vision plus our flavor equals a recipe for success.
PROCESS
Sofrito is the base of many Spanish and Latin American recipes. We believe that the foundation of any recipe for success is combining the resources of a diverse team of strategists and content curators together into a collaborative creative department. This creative alchemy uncovers the most aromatic vision and brand solutions for our clients.
Each of our team members brings more than a decade of experience to the table. We intimately understand the work-flow process of advertising companies, marketing firms and PR agencies and are able to work seamlessly with marketing directors, account managers, creative directors, and strategists to develop and steward projects across multiple platforms.
We’re happy to work as an extension of your own team, or as an independent contractor. However you need us, we’re happy to help. Contact us to request a free consultation to discuss your organization or client’s specific needs. We can’t wait to meet you!
BEHIND THE SCENES AT SOFRITO
Let our creative alchemy elevate your brand.
SERVICES
Authentically defining your brand and expressing it through film and design is at the heart of every successful campaign. But how do you translate that when speaking to the Latino community? We work with your marketing and/or creative team to adapt your brand to the Latino market in the areas of:
Consulting & Marketing
Market Research Analysis
Strategic Positioning
Creative Development
Social Media Strategy
HI DEFINITION VIDEO PRODUCTION
Branded Journalism
Commercials
Documentaries
Interstitials + PSAs
Case Studies
Animation
BRAND + IDENTITY DESIGN
Logo Design
Print Design
Website Design
Package Design
Signage
Collateral
EXPERIENTIAL ENCOUNTERS
Guerilla Marketing
Community Events
Performance Arts
Installations
THE PROOF IS IN THE SOFRITO.
PORTFOLIO
Our hard-to-find ingredients make your team shine.
OUR EXPERIENCE
Over the years our leadership has had the honor to work with many companies, networks, PR firms, agencies, and non-for-profits across the nation from NYC to Austin and Seattle. Here are just a few of the many brands we’ve worked on:
“With creative people, truly new horizons open up.”
HOW CAN SOFRITO HELP?