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WE'RE YOUR SECRET RECIPE.

When words and pictures aren’t enough, Sofrito can help deliver digital concepts that rise above the noise. Our creative alchemy pushes the traditional boundaries of marketing into a true master-crafted experience.

 
 
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ABOUT US

Here at Sofrito, we specialize in the Latino, women, and youth marketing. Why? That’s where our experience rests, and that’s likely where your efforts have fallen short. Nielson recently confirmed that U.S. Latinos, for instance, are fundamental to business success and not just a “passing niche on the sidelines.” But here’s the challenge: Latinos don’t follow the same purchasing patterns as the total market.* What’s a brand to do? Use Sofrito as your creative base.

We collaborate as your design and in-house production company to help conceptualize, create and deliver your project. Why follow the crowd? Start seeing your marketing challenges as opportunities to innovate. We can help.

*As described in Nielsen’s 2012 State of the Hispanic Consumer report

 

Your vision plus our flavor equals a recipe for success.

 
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PROCESS

Sofrito is the base of many Spanish and Latin American recipes. We believe that the foundation of any recipe for success is combining the resources of a diverse team of strategists and content curators together into a collaborative creative department. This creative alchemy uncovers the most aromatic vision and brand solutions for our clients.

Each of our team members brings more than a decade of experience to the table. We intimately understand the work-flow process of advertising companies, marketing firms and PR agencies and are able to work seamlessly with marketing directors, account managers, creative directors, and strategists to develop and steward projects across multiple platforms.

We’re happy to work as an extension of your own team, or as an independent contractor. However you need us, we’re happy to help. Contact us to request a free consultation to discuss your organization or client’s specific needs. We can’t wait to meet you!

 

BEHIND THE SCENES AT SOFRITO

Shibori workshop: Japanese dye techniques
LANDSCAPE PHOTOGRAPHY BY JANE Ellen Mark
Leather Care
DIY BUSINESS TIPS WITH UNION WINE CO.
MAKE YOUR OWN LIP BALM
 

Let our creative alchemy elevate your brand.

 
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SERVICES


Authentically defining your brand and expressing it through film and design is at the heart of every successful campaign. But how do you translate that when speaking to the Latino community? We work with your marketing and/or creative team to adapt your brand to the Latino market in the areas of:

Consulting & Marketing 

Market Research Analysis

Strategic Positioning

Creative Development

Social Media Strategy

HI DEFINITION VIDEO PRODUCTION

Branded Journalism

Commercials

Documentaries

Interstitials + PSAs

Case Studies

Animation

BRAND + IDENTITY DESIGN

Logo Design

Print Design

Website Design

Package Design

Signage

Collateral

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EXPERIENTIAL ENCOUNTERS

Guerilla Marketing

Community Events

Performance Arts

Installations

 

THE PROOF IS IN THE SOFRITO.

 
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PORTFOLIO

 
 

Our hard-to-find ingredients make your team shine.

 
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OUR EXPERIENCE

Over the years our leadership has had the honor to work with many companies, networks, PR firms, agencies, and non-for-profits across the nation from NYC to Austin and Seattle. Here are just a few of the many brands we’ve worked on:

With creative people, truly new horizons open up.
— Dietrick Fisher-Dieskau
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HOW CAN SOFRITO HELP?

 

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